Preheat University is designed for aspiring artists ages 14–18 in Michigan City and surrounding communities. Students can be rappers, singers, songwriters, producers, performers, or other young creatives interested in developing their skills and learning the business side of the entertainment industry.

Students participate in a hands-on 12-week Artist Development & Music Business Accelerator. The program includes professional studio time, a professional photoshoot, artist branding, songwriting, music business education, marketing and content creation, music distribution, media/playlist outreach, mentorship, and a real product/music launch.

Students don't just learn about the industry—they work toward building their own professional artist portfolio and launching an original project.

The Brand & Build Institute is a 12-week youth entrepreneurship accelerator. The next cohort begins January 11, 2027 and serves students in Michigan City and surrounding areas through weekly in-person instruction with livestream/virtual access.

Phenomenal Entertainment is actively working with community partners and sponsors to provide sponsored seats and scholarship opportunities so that the cost does not become a barrier for students and families.

Students can apply for a sponsored opportunity when completing the application.

The inaugural Preheat University cohort begins January 11, 2027 and runs for 12 weeks. Classes will take place once a week in Michigan City and surrounding areas, with a combination of in-person instruction and live-stream participation.

Students interested in participating should complete the application as soon as possible because space is limited.