The Brand & Build Institute is designed for high school students who are interested in entrepreneurship, business, creativity, personal branding, or turning an idea into something real. Students do not need to already own a business to participate.

Students will learn how to identify a business opportunity, understand their target customer, develop a business model, build a personal brand, create a marketing strategy, understand money and pricing, develop sales skills, and create a launch plan. Each student will work toward a completed business plan and personal brand.

The Brand & Build Institute is a 12-week youth entrepreneurship accelerator. The next cohort begins January 11, 2027 and serves students in Michigan City and surrounding areas through weekly in-person instruction with livestream/virtual access.

Students will finish with a business plan, personal brand profile, marketing strategy, financial projection, launch strategy, pitch presentation, and 90-day action plan. They will also have the opportunity to present their business concept at the Brand & Build Showcase.

We are actively seeking community partners, businesses, and sponsors to cover program fees for students, helping make the program accessible to participating families. Scholarship/sponsored enrollment will be available based on funding.